20.03.2023
Within the scope of the European Union project titled "Development of the Digital Marketing Competence of Adult Learners for Small and Medium-sized Tourism Enterprises (SMTEs) in Europe'' carried out the coordination of Istanbul Medeniyet University, including learning units related to digital marketing in tourism enterprises, the digital book, edited by Prof. Salih Kuşluvan and Karel Van Isacker, has been published. In the book, which consists of a total of 12 chapters, from our faculty members Prof. Salih Kuşluvan has written and co-written four chapter, Assoc. Prof. Serkan Polat has written one chapter and and Res. Asst. Dr. Bahar Türkay has written one chapter. Click here to access the book for free.