The third international project of the Erasmus+ project 'Development of the Digital Marketing Competence of Adult Learners for Small and Medium-sized Tourism Enterprises (SMTEs) in Europe' coordinated by Istanbul Medeniyet University and supported with a grant by the European Commission and the Turkish National Agency. meeting and the second learning/teaching/training event was held in Huelva, Spain.
Among the partners of the aforementioned project are Professional Hotel Managers Association (POYD) from Turkey, PhoenixKM BVBA from Belgium, IACuDit from Greece and Inercia Digital S. L. from Spain.
Within the scope of the project's co-educational activity, small and medium-sized tourism enterprises' employees, managers and students who have the potential to work in these enterprises were given training on various subjects related to digital marketing in tourism enterprises. Topics taught included marketing principles and digital marketing strategies, website design and quality, content marketing, digital ads, digital distribution channels, search engine optimization, social media marketing, mobile marketing, email marketing and web analytics and performance measurement.
In addition, at the project meeting, it was discussed how to develop training units and qualification framework related to digital tourism marketing.
To the meeting held in Huelva, Spain; As the project coordinator of Istanbul Medeniyet University, Prof. Dr. Salih Kuşluvan, Faculty of Educational Sciences, Assoc. Prof. Özcan Erkan Akgün, Professional Hotel Managers Association (POYD) President Ülkay Atmaca, Ramada Old City Hotel General Manager and Softotel Management company owner Serkan Gümrükçü, Celex Travel Dr. Mehmet Bahar, Miracle Resort Hotel Deputy General Manager Mustafa Ergun, Tourism Researcher Dr. Leyla Şişik participated.